In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
"Levi's brand is iconic because it's trusted by consumers. It is trusted for innovation, quality, performance, durability, style, fit and more. Levi's listens to its shoppers and empowers them to help guide the company.
How did Levi Strauss come up with the idea of blue jeans? One day the wife of a local laborer asked Jacob to make a pair of pants for her husband that wouldn't fall apart. Jacob tried to think of a way to strengthen his trousers and came up with the idea to put metal rivets at points of strain, like pocket corners and the base of the button fly.
In 2022, we are seeing a very strong comeback of the Levis Brand...